Ownership model
Land appreciates. Structure depreciates. Financing them together at the same rate for 30 years is economically irrational. Anyplace separates them — and saves you $400,000 in the process.
The conventional trap
At today's 30-year fixed rate of 6.37%, a household borrowing $378,000 pays $471,574 in interest alone. Total cost: $891,574. For a $420,000 asset. The bank collects interest on both land (appreciating) and structure (depreciating) — bundled together, at the same rate, regardless of their individual performance.
Conventional model — $420K home
$471,574 interest
30yr @ 6.37%. Total paid: $891,574. Interest exceeds purchase price. Land and structure financed identically despite opposite economic behavior.
Anyplace model — land + module
$386K total interest
Land mortgaged separately as appreciating asset. Module as 15yr chattel at 7%. Combined interest saving vs. conventional: $85K+ on financing alone. Module paid off in 15 years.
The Anyplace model
Land appreciates. It passes to children. It is the correct vehicle for a 30-year mortgage — secured against something that genuinely grows in value over time. Mortgage the land conventionally. That debt makes economic sense.
The module is personal property — a manufactured asset with a known performance curve and a documented 98% material recovery floor. Finance it as chattel: shorter term, appropriate to what it is. At 7% over 15 years, a $112,500 loan costs $69,300 in interest. The module is paid off while the children are still in school.
When the module reaches end of life, 98% of its material value is recovered. The lender's collateral position has a hard floor — the first manufactured housing asset in history with a documented, non-zero end-of-life value. This is a structurally superior chattel lending product.
Land mortgage
30yr conventional
Appreciating asset. Generational wealth vehicle. Passes to children. Real estate rates. Correct instrument for the correct asset.
Module — chattel loan
15yr personal property
Manufactured asset. 98% material recovery floor. Paid off in 15 years. Module outlasts the loan. Interest: ~$69,300 vs $471,574 conventional. Saving: $402,274.
Who qualifies
At a 30% housing cost ratio — the federal affordability threshold — a $125,000 Anyplace module financed over 15 years at 7% requires a qualifying household income of approximately $40,400 per year. The current system requires $94,400.
Min income — conventional median home
$94K/yr
Above US median. Majority of households locked out.
Min income — Anyplace 1BR (2 modules)
$40K/yr
Well below median. Opens ownership to 50M+ households.
Min income — Anyplace full 2BR (4 modules)
$57K/yr
Below US median. Serves working families.
US households below $50K/yr
~37%
~50 million households. Currently locked out of ownership entirely.
Four ways to enter
Own land + own module
Full ownership
Land mortgaged conventionally. Module financed as chattel. Both assets owned. Maximum equity position.
Own module on leased land
Module ownership
Chattel loan on the module. Land leased. Module is personal property — take it with you if you move. Screw pile foundation: no contamination, fully removable.
Lease module on owned land
Land ownership
You own the appreciating asset. Module is rent-to-own or lease. Generational wealth building from day one while the module payment stays manageable.
Rent-to-own / full lease
Path to ownership
Lease payments accrue toward ownership. Module amortizes toward your ownership within 3–5 years. A structured pathway from renting to owning.
The secondary market
Because Anyplace modules are standardized, patented, and geometrically interoperable, a secondary market exists from day one. A family sells a bedroom module when children leave. A student furnishes a kitchenette one Payload cabinet at a time. A developer sells individual rooms within a multi-module complex. Housing becomes partially liquid — the first time in any market. The patent-protected geometry ensures only licensed Anyplace components are interoperable — the secondary market reinforces the IP.
Next step
Every ownership path is different. Let's talk about yours — what you own now, what you want to own, and which entry point makes sense for your income and land situation.
Talk to Murphy →